Movado, the company behind Movado watches and the Movado SAP, announced Wednesday that it will soon begin shipping its own watches to customers in India.
The move comes as India’s e-commerce sector, with the number of retailers in the country reaching nearly 500 million, continues to expand.
In India, the Movadaply and Movado groups have grown to become some of the largest watch brands in the world.
Movado had previously been shipping watches in India via Amazon, but Movado says it will now also ship watches through its own website.
In an interview with the Financial Times, Movado chief marketing officer Rahul Dutta said the move will “make it possible for us to reach out to our Indian customers in a way that is consistent with the values we have established in India”.
The company, which has over a billion users worldwide, has over 200 retail stores across India and has more than 300 brands in India, including several that have come under its umbrella in the past.
The company also has partnerships with several Indian online retailers, including Bangs and KwikMart, which it acquired in November 2016.
The announcement is significant for the company, and its Indian customers, as it makes it possible to expand its reach to more Indians.
The first shipments of Movado’s own watches will start from January 2020, and the company says that customers will be able to order Movado-branded watches at any of the Movados retail stores.
Movadoply is a subsidiary of Movadax, which was founded in 2006 and is owned by the two companies.
MovosSAP was founded by Mukesh Ambani, who owns a majority stake in the company.
In 2018, the Mukesh and Ambani companies merged, and Mukesh has since taken over the company’s management and operations.